2014 MIMA Summit

“Rise of the Machines”

WHEN October 15, 2014 8:00 AM
WHERE Minneapolis MN Downtown Hilton

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2014 MIMA Summit: Rise of the Machines

The line between technology and marketing is quickly becoming less and less defined. As we move into the dawn of the Internet of Things, automation tools help marketers not only collect data but also execute at key moments.

While these technological advancements pave the way to progress, our jobs are simultaneously made easier yet that much harder. In a sense, the dystopic ‘Rise of the Machines’ sci-fi trope is here…but we’re not fighting the machines; we’re mastering the insights provided via Big Data translation, or designing campaigns using a CRM.


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